Silbermann Media Group

Internal Reference

A working hub for active campaigns & quick links

Active Projects·Pitch·Recaps·Reference·Pale Ramon

Brooklyn ·

Section I

Active Projects

Upcoming & Outstanding

Now

NSC — day 3 of 6 channels live, opens Friday strong delivery: ~441K qualified video views at $0.07 · Spotify 99K+ listens

NSC

Now

Taste & See — window closing, near-complete Aarti/Bre/Aimee complete · Amy posting · giveaway closes 8/24

D.C. Cook

Aug 21

NSC — film OPENS · NYC premiere at AMC Empire 25 Max Velocity + Nick Kosier posting · incremental video launches · copy flips to "Now Playing" across all 16 stations + podcast

NSC

Aug 23

NSC — radio ends; original digital lines end incremental video + audio + OOH continue to 8/30

NSC

Aug 24

Taste & See — window + giveaway close → build performance recap engagement metrics + summary · Asa handles winner shipping

D.C. Cook

Aug 30

NSC — all remaining channels end → collect actuals → final recap Invoice 1012 ($33K) still open

NSC

Open

NSC — Invoice 1012 ($33,000) unpaid due on receipt · sent 8/12

NSC

Sep 18

KNIFE opens NYC NY 9/14–9/27 · LA 9/21–10/4 · tier decision still open

KNIFE

Abramorama · National Theatrical

Never Stop Chasing

Opens 8/21 · Reed Timmer doc · 110+ theaters · 30 states

In Market · Opens Fri

SMG's largest campaign — six channels live, opens Friday. Footprint scaled 75→110+ theaters / 30 states during launch. $225K through SMG. Radio, podcast, audio, bulletins all live since 8/17; digital since 8/10. Delivery strong pre-opening: ~441K qualified video views at $0.07, Spotify 99K+ full listens at 92% completion.

●Digital — CTV/YouTube/Display live · $33,600 spent, 15.4M imp, 441K qualified views, 9,400 site visits · CTV completing 98.6% · ZIPs expanded 74→109

●TikTok failed — Business Manager access never resolved · full $10,350 reallocated to CTV (60%) / YouTube (40%), Karol approved

●Radio — 16 stations live since 8/17 · airchecks collecting · copy flips to "Now Playing" Friday · all paid (KUOW closed 8/14)

●Audio + OOH — Spotify + iHeart podcast live · 80 wild posting placements up & photographed · 9 Lamar bulletins in rotation, all captured

●Creator activation — Max Velocity ($2,750, paid) + Nick Kosier (10M TikTok, unpaid) both at Friday's premiere · incremental video launches Friday

●Invoices: 1011 $192,000 PAID · 1012 $33,000 open (due on receipt)

▸Next: Friday opening + premiere + copy flip · then collect actuals after 8/30 → final recap · chase Invoice 1012

$225K billable · paid $192K · $33K open Recap → Master →

David C Cook · Influencer

Taste & See

Posting 8/4–8/24 · pub 8/18

Wrapping · Wk Closes 8/24

Near-complete — content essentially all live. Aimee, Aarti, and Bre all fully published; Amy approved and posting. Giveaway closes 8/24 at 11:59pm ET. Recap populating with live embeds. DCC paid in full. Just performance data left to gather.

●Aimee Guess @homemaker.on.a.budget — $1,000, direct · complete · newsletter + two Reels

●Aarti Sequeira @aartipaartipics — $4,000 · all deliverables live · Reel + two Story Sets (Salem)

●Bre Bertolini @brepurposed — $5,000 · all deliverables live (Reel 8/18 + two Story Sets) (Illuminate)

●Amy Romfo @thecoastaloak — $5,000 · approved & posting (Illuminate — chronically slow to respond)

●Recap live w/ embeds · Asa handles giveaway winner shipping · Annette + Rudy approve all content

▸Next: confirm Amy fully posted · giveaway closes 8/24 · gather engagement metrics → performance recap + summary

Client $18,750 · fee $4,550 · paid ✓ Recap →

Abramorama · Theatrical

KNIFE

NYC 9/18 · LA 9/25 · NY 9/14–9/27 / LA 9/21–10/4

Sent · Awaiting

Plan rebuilt digital-forward and sent to Damon & Karol 7/2 (co-branded AB2 + SMG, for Jigsaw). Ladder re-anchored around a Condé Nast / New Yorker package. Now with the client to elect a tier.

●Tier 1 — $20,000 · NPR podcast base (re-baselined to clean $20K)

●Tier 2 — $27,500 · + Firefly taxi tops

▸Tier 3 — $58,750 · + Condé Nast (New Yorker/Vanity Fair, ~1.75M imp) + NYT Video FlexXL + SMG Digital · Recommended

●Tier 4 — $91,250 · + Lit Hub + KCRW/WNYC expansion

●Print: New Yorker two-page bundle (Fall Books + Festival) $18,750 client, contingent on digital · creative due 9/14 · WNYC IO unsigned · NYT now Caroline Steller

▸Next: Damon's tier pick. He's engaged on the New Yorker print strategy + bookstore activations — literary thesis is landing

Tiers $20K / $27.5K / $58.75K / $91.25K Tracker →

Abramorama · DC Theatrical

Ask E. Jean

Flight 7/20–7/26 · run 7/24–7/30 · Washington DC

Complete · Paid

Closed out. Media ran 7/20–7/26. Payment cleared 7/31 via wire (recorded in QuickBooks against Inv 1010). WAMU email landed strong: 65,043 sent · 32.53% open · 131 ticket clicks. Recap is the finished dossier.

●WAMU 88.5 — $12,500 · complete · email 32.53% open · stream pre-roll 40,208 imp / 95% LTR (Renee Hicks)

●WTOP — $7,500 · complete · 3 creatives ran (A/B/Spot 3) · both DMV Daily · post logs + air checks in (Michelle Doischen)

●Raskin removed from copy on security concern → rewritten w/ Parnas · post logs + air checks closed it (no affidavits)

●Invoice 1010 — $20,000 · paid ✓ (wire 7/31) · margin $5,500

▸Optional: publish case study on main site (differentiate from Monument) when there's a window

Client $20K · margin $5.5K Recap →

Sony Pictures Home Ent. · Audio

The Breadwinner

Flight 7/14–7/26 · Bargatze / Mandy Moore

Wrapped · Recap

Campaign complete — flight wrapped 7/26. Digital and podcast both beat plan. Radio flips to Complete once RJ's final logs, affidavits, and reconciled impressions land (~7/28–29).

●Spotify — 241,725 imp delivered · 131% of plan · 93.0% completion · $5.17 CPM · full budget spent

●PMM podcast — 205,725 combined imp · 103% of plan · both reads first position (Kamau Bell 104,459 · Gasteyer 101,266)

●Cumulus radio — 109 spots logged wk 1 · final wk-2 logs + affidavits pending (RJ Lane)

●Invoice 1008 — $25K, PO# SFE66130, Net 60 · Larissa signed off through the 7/21 update

▸Next: RJ's reconciled radio report → flip radio to Complete → site becomes finished case study

Client $25K · Net 60 Recap →

Catbird · Wild Posting

Summer Sale 2026

Flight 7/20–8/2 · NYC + LA

Complete

Wrapped 8/2, fully documented. Week 2 refresh treated as expanded coverage (new walls) — recap shows 120 placements across 106 unique locations. First bicoastal Catbird campaign. Recap ready for Sriya, Jenna & Leigh.

●120 placements · 106 unique locations (NYC 55 · LA 51) · 2 market creatives

●Invoice 1007 — $20,000 · paid ✓ · Doug paid $17K · margin $3K

●Recap fully populated both weeks — master table w/ W1/W2 tags, map, side-by-side creative

●Social published · vendor thank-you sent to Doug's team

▸Next: confirm recap link sent to Sriya, Jenna & Leigh — then closed

Client $20K · margin $3K Recap →

Section II