Silbermann Media Group

Internal Reference

A working hub for active campaigns & quick links

Active Projects·Pitch·Recaps·Reference·Pale Ramon

Brooklyn ·

Section I

Active Projects

Upcoming & Outstanding

Jun 23

Breadwinner — RJ's revised Cumulus bundle due Nashville last, then route to Larissa for sign-off

Sony

Jul 2

Catbird creative files due from Sriya / Jenna reminder sent 6/22

Catbird

Jul 14

Breadwinner audio flight opens 7/14–7/26 · launch day

Sony

Jul 16

Catbird install begins live 7/20

Catbird

Aug 4

Taste & See posting window opens 8/4–8/24 · pub 8/18

D.C. Cook

~Aug 14

Breadwinner invoice payable Net 60 from processing · Inv 1008

Sony

Sep 18

KNIFE opens NYC LA ~9/25 · awards trigger 9/1

KNIFE

Pending

KNIFE — Damon's tier decision; Atlantic confirmation for Full Spectrum

KNIFE

Abramorama · Theatrical

KNIFE

NYC 9/18 · LA 9/25 · NY + LA markets

Pitched · Awaiting

10-page four-tier proposal built and pitched to Karol & Damon (cover 6/8). Tier III marked Recommended; no badge on the others to hold negotiating posture. Now with the client to elect a tier.

●Base — $18,750 · NPR only (1.15M imp, $16.25 CPM)

●Mid — $25,000 · + Firefly taxi tops (hits the $25K anchor)

▸High — $57,500 · + NYT Film Fanatics + SMG Digital · Recommended. Trim-levers in reserve (pull taxi → $51,250)

●Full Spectrum — $88,750 · + Lit Hub + The Atlantic (pending Atlantic confirm)

●WNYC IO ($4,250 net) held unsigned pending approval · JCDecaux shelters parked as OOH add-on

▸Next: Damon's tier pick. Tension to watch — true cost runs over his stated anchors

Tiers $18.75K / $25K / $57.5K / $88.75K Tracker →

Sony Pictures Home Ent. · Audio

The Breadwinner

Flight 7/14–7/26 · Bargatze / Mandy Moore

Placed · In Prod.

Buy placed and re-papered for 7/14 across three channels. Invoice 1008 ($25K, PO# SFE66130, Net 60) submitted to Sony AP. Recap site built. In production through launch.

●Cumulus — 6 markets (Nashville, KC, Des Moines, Indy, SLC, Dallas) · 223 spots · 2.35M imp (RJ Lane)

●PMM podcast — Family Trips w/ Meyers Bros, two :60s 7/14 & 7/21. V2 copy locked, recording 6/22 (David)

●Spotify — :30 + companion display, ~185K imp, $1,563 (named openly)

●Recap site built off Monument framework — staged for launch

▸Next: RJ's revised spots (Nashville last) → route to Larissa for sign-off before air

Client $25K · Net 60 Recap →

David C Cook · Influencer

Taste & See

Posting 8/4–8/24 · pub 8/18

Roster Locked

Four-creator roster confirmed at $18,750 ($15K talent + 20% fee). NDAs countersigned, creative concepts locked & approved by Rudy, SOW delivered. In execution-prep; shipping logistics with Asa.

●Aimee Guess — $1,000, direct. Two-Reel (Sabbath intro + Lemon Mint Scones) + newsletter

●Amy Romfo — $5,000. "The Gathering" Reel → TikTok + Story Set (Illuminate)

●Bre Bertolini — $5,000. Martha's Divine Dessert Reel + two Story Sets (Illuminate)

●Aarti Sequeira — $4,000. Skillet Chicken w/ Pomegranate Reel + Story Set (Salem)

▸Next: shipping coordination w/ Asa · posting window 8/4–8/24

Client $18,750 · fee $3,750 Media Plan →

Catbird · Wild Posting

Summer Sale 2026

Flight 7/20–8/2 · NYC + LA

Paid · Pre-Prod.

Fully executed and paid both directions — Catbird paid SMG, SMG paid Doug (Tamera confirmed). Creative reminder sent to Sriya & Jenna 6/22. Quiet until files land.

●30 NYC + 30 LA · 2-week flight · 2 market creatives

●Invoice 1007 — $20,000 · paid ✓ · margin $3K locked

●Creative files due 7/2 · install 7/16 · live 7/20 · wrap 8/2

●Recap site planned ~8/15 (catbird-summer-sale.smg)

▸Next: receive 7/2 creative from Catbird → hand to Doug for install

Client $20K · margin $3K Pre-Production

Section II